Communication Services

The staff of GCISD's Communications Department strives to provide accurate, informative and timely communications to GCISD stakeholders and media about district issues, events, and decisions, as well as highlight student, staff and district achievements.

Nicole Lyons
Executive Director of Communications

Email Nicole Lyons
817-251-5718 

Rosemary Gladden
Director of Communications
Email Rosemary Gladden
817-251-5503 

Rhett Schwartzkopf
Multimedia Coordinator
Email Rhett Schwartzkopf
817-251-5553

Kaitlyn Dill
Digital Content Specialist
Email Kaitlyn Dill
817-251-5505

Alex Harlow
Public Information Specialist 
Email Alex Harlow
817-251-5507

Shelly Ball
Receptionist
Email Shelly Ball
817-251-5200

Tammy McLendon
Receptionist
Email Tammy McLendon
817-251-5200

Services Provided by GCISD Communications

The below outlines products and services the Communication Services Department offers at the District, department or campus levels.
 
Branding and Marketing
Promotion and management of the Grapevine-Colleyville ISD image, identity and messages. 

Board Meeting Recognitions
Coordinate recognition of extraordinary achievements by students, staff and community members at monthly GCISD Board of Trustees meetings.

Crisis Communications
Strategic planning, news writing, letter writing, editing, proofreading, and media relations for all departments and campuses. 

Email Newsletters
The GCISD Update is sent weekly to more than 20,000 subscribers to announce District news and events in order to promote the GCISD brand among stakeholders. The communications department also designs and distributes the Friday Focus for GCISD staff. 

Game Day Experience
Coordinating the Game Day Experience for varsity football games at Mustang Panther Stadium. This includes scoreboard content, on-field recognitions and coordination of special events. 

Gold Card
Grapevine-Colleyville ISD residents who are 65 years or older are welcome to join the Gold Card Program at absolutely no cost. Members receive free general admission to all athletic (excluding playoffs), theatrical productions and musical events hosted by GCISD after they attend a short session about the District. To learn more about the Gold Card, visit www.gcisd.net/goldcard

Graphic Design (print, electronic, web, multimedia)
Design and layout of advertisements, brochures, flyers, banners, newsletters, public displays or marketing products for pieces that represent the District. 

Inclement Weather/Emergency Alerts
Announce school closings, early dismissals, etc., using the website, emails, social media, broadcast media and text messages. 

Logo and Artwork Management
Maintain library of high-quality district and school logos. Work with vendors and employees to provide logo files in needed formats and to encourage proper use of logos. 

Maintain Website Content
Work with staff to publish information on District and school websites and make necessary changes and corrections. Gather, organize, post and edit data while maintaining high standards of design and quality. 

Media Spokesperson
The Communications Department approves all visiting media and processes all media queries, news releases and requests to comply with FERPA. 

News
Writing releases for upcoming District or campus events; publishing news on the District website; distributing news releases to local media. 

Photography
Photograph District, campus, and department events, when possible, upon advanced request. Edit and publish photos on the District website and social media channels. 

Public Information Act (PIA) Requests
Complying with Texas Government Code, Chapter 552 and school policy GBA (Legal) to provide documents to requestors. 

Social Media
Manage District social media presence on Facebook, X and Instagram, including posting content to achieve brand goals and respond to stakeholders. 

Special Events
Organize and run large special events in coordination with other departments. The largest event of the year for the Communications Department is convocation, an annual event in August to welcome back GCISD staff prior to the school year.

Video for the Web
Scripting, shooting, directing and editing of video for promotional or reporting- type pieces (at the discretion of the Communications Department) that will be published on the GCISD YouTube Channel and subsequently shared on the District website or Facebook page. 

Website Training and Support
Training for new employees and campus Subsite Directors on use of public-facing web content management systems.

Writing
Proofreading and editing are offered to all employees for letters, newsletters and special projects.